Ruthmann Italia is restructuring its sales organization and continuing to expand its market presence in Italy: Aimen Gharbi has taken on the role of Sales Manager and is now responsible for all sales activities across the Italian market.
With many years of experience in the rental industry and strong market expertise, Gharbi brings the ideal skill set to further strengthen Ruthmann Italia’s market position. He previously worked for one of Europe’s leading rental companies, where he gained extensive operational experience and developed a strong customer-focused and consultative approach.
“We are pleased to welcome Aimen Gharbi, an experienced industry expert, to our team,” says Gianpiero Marti, Head of Sales and Marketing at Ruthmann Italia. “He combines technical expertise, in-depth market knowledge and a clear customer focus – all essential qualities to drive our brands forward in the Italian market.”
A key priority in his new role will be the strategic development of brand awareness in Northern Italy. On-site customer visits, personal consultations, and direct engagement at trade fairs and industry events will be at the heart of his activities. Initiatives such as open house events at the Ruthmann Italia site are also planned to provide customers with a hands-on experience of the product portfolio.
“Ruthmann Italia stands for quality, safety, and an exceptionally wide range of brands,” says Aimen Gharbi. “Our customers benefit from a strong multi-brand offering within the TIME Manufacturing Company, with solutions for a broad variety of applications – from cost-efficient entry-level models to premium truck-mounted platforms.”
Thanks to established brands such as STEIGER®, BLUELIFT, VERSALIFT, France Elévateur, and MOVEX, Ruthmann Italia can respond flexibly and precisely to the diverse requirements of its customer base. The focus is not only on product sales, but also on building long-term customer relationships – especially in the rental segment.
“Trust is a decisive factor in the aerial platform business,” Gharbi emphasizes. “We aim to offer not just products, but tailored solutions – reliable, safe, and economically sustainable over the long term.”
With the appointment of Aimen Gharbi, Ruthmann Italia is sending a clear signal towards stronger customer engagement and market expansion. In the short term, the focus will be on expanding the sales network, while the medium-term goal is to further strengthen local presence – supported by strategic partnerships and ongoing dialogue with the market.